Clickful is an end-to-end platform for Facebook advertising in Asia. The platform uses machine learning to determine the best ad creatives and copy to use. It includes a banner generator that allows marketers to create stunning ad banners easily. The platform also automatically sets up and optimises ad campaigns by adjusting ad spends and removes under-performing ads to mitigate lost in advertising budget. It is also localised for the different markets in Asia.
My job was to design a dashboard that accommodates for the way ads are structured on Facebook while presenting a simpler way to display reports and campaign performance. At the same time, it also needed a reimagined campaign launching interface. We kept the same flow as Facebook’s own Ads Manager while giving it a more user-friendly experience.