I provide freelance design, product, and digital strategy services for startups, growing companies, and larger organizations. My past clients and projects have included startups, SMEs, venture-backed companies, and larger organizations such as Citibank, Deloitte, Anytime Fitness, Lenovo, Animoca Brands, and Open Campus. I design modern websites, mobile apps, brand systems, and digital products with a focus on clarity, usability, business goals, and strong visual execution. My approach is simple. Good design should look polished, feel intuitive, and help the business communicate more effectively. I have years of experience working across design, product, marketing, and startup operations, so I understand both the visual side and the business side of building products. I work closely with founders, marketers, engineers, and internal teams to turn ideas into clear, functional, and market-ready digital experiences.

Raymond Yip

My design services covers:

Websites and apps:

• Responsive website design
• Mobile app UI and UX
• Web app and dashboard design
• Enterprise interface design
• Product flows and wireframes
• Information architecture
• Content structure and page planning
• Design systems and component libraries
• Figma prototypes and developer handoff

Web development and implementation:

• Webflow website design and build
• Shopify storefront setup and customization
• WordPress, Wix, Squarespace, and CMS customization
• Landing pages and campaign pages
• Front-end design implementation
• Working with developers to manage full product builds

AI, automation, and product strategy:

• AI product concepting and workflow design
• AI-assisted content and marketing systems
• AI-powered user experience planning
• Prompt and content structure for AI features
• Admin dashboards and internal tools
• Startup MVP planning and product scoping
• Helping founders turn rough ideas into clear product flows

Marketing and presentation design:

• Investor decks and pitch decks
• Sales decks and company presentations
• Social media graphics and ad banners
• Launch pages and campaign visuals
• Brochures, flyers, and printed marketing materials
• Event banners and booth materials
• Keynote and PowerPoint presentation design

Branding:

• Logo design
• Brand identity direction
• Visual guidelines
• Business cards and stationery
• Brand positioning and messaging support

I have managed the full development process for websites, mobile apps, and digital products, from early planning and wireframes to final visual design and developer handoff. Because I am also a founder, investor, and operator, I understand what founders and business owners need when they are trying to explain their product, raise funding, launch a brand, or build trust with customers.

If you need help with design and would like to work with me, email me ray@ raymondyip.com or reach me anytime on LinkedIn or Twitter.


Personal summary

Aside from design, I am also an entrepreneur, startup operator, investor, and wellness advocate.

I have founded and worked on companies in New York City and Hong Kong, with experience across e-commerce, digital advertising, AI, wellness, mobile apps, and venture investing. My background has given me a practical understanding of how to build products quickly, communicate clearly, work with engineers, and create user experiences that support real business goals.

I was the co-founder and CEO of Shopline, an e-commerce startup that was accepted into the 500 Startups global accelerator in San Francisco. During that time, I raised US$1.2M in seed funding and gained hands-on experience in product development, fundraising, team building, and startup growth.

After Shopline, I founded Clickful, a digital advertising platform that used machine learning to automate Facebook ad creative, setup, management, and optimization. I later joined Zeroth.AI, one of the early AI accelerator programs investing in AI startups globally, where I was a Partner and program lead for its Hong Kong chapter.

I have also been involved in early-stage investing through roles such as Venture Partner at Mount Parker Ventures and LP at C2V Capital Partners and Firsthand Alliance in New York City. I continue to make angel investments into startups globally, with a focus on founders, products, and markets that I understand well.

More recently, I have been working across design, AI, wellness, and consumer products. I am building Amby, a wellness app focused on helping people build healthier daily habits through simple logging, AI-powered insights, rewards, and charitable giving. I am also building TOTiTOTE, a lifestyle tote bag brand focused on expressive, functional everyday bags.

My interest in health and wellness is also personal. After my own health and fitness journey, I became certified in personal training and nutrition through NASM, ISSA, and AFPA. This has shaped how I think about wellness, longevity, disease prevention, and the role that better daily habits can play in people’s lives.

Today, my work sits at the intersection of design, product, startups, AI, and wellness. I enjoy helping founders and companies turn ideas into clear, useful, and well-designed products that people can understand, trust, and use.