During the summer of 2013, I co-founded a startup in Hong Kong called Shopline. What began as a mobile marketplace for the people of this city to buy and sell their personal goods, evolved into a complete e-commerce solution. Whereas many other bigger providers out West gave merchants a way to create shops easily on the web, Shopline is set to become the first to allow anyone to launch and manage full-featured e-commerce websites using only their smart phones. From beginning to end, the entire experience should be available to shop owners via their mobile devices.

At present stage, our existing Shopline app on the iOS (HK, TW, SG) and Android platforms are still designed as a consumer marketplace app, where shoppers can discover products from our network of online retailers. In the near future, we will shift our focus on developing a separate merchant app that will serve the needs of shop owners and give them all of the tools they need to run their online shops on-the-go.

The shots below are screen caps of the UI/UX I designed for the latest iteration of Shopline on iOS. While I designed all of the user interface, the credit for turning the mobile app into reality goes to my co-founder, Tony, as he is the engineer that brought these mere visual concepts to life. At the same time, Fiona, our other co-founder is the one that tirelessly pushes us to the limits as entrepreneurs and reminds us that what we are trying to build here is not just an app, but a business. One that should provide real value to our users and customers, regardless of how it works or how pretty it looks. At the end of the day, if we would have solved a real pain point for merchants in our target markets, then we would have succeeded.

 

Shopline

Product Feed and Product Screen

 

Shopline

Shops Feed and Shop

 

Shopline

In-app Messaging and Customisations Panel

 

Shopline

Launch Complete and Walkthrough