The Shopline platform targets small businesses all over Hong Kong. Some of those businesses have a distinct characteristic of being embedded inside some of the thousands of low-mid rise buildings in the bustling shopping areas in the city. These shops reside on the upper floors of these buildings as an alternative to paying the higher rents commanded by the spaces on the street level. Shopline needed to reach these “upper shop” businesses and the design for a new marketing mailer was needed. I designed a 4-page A5 bi-fold for this campaign.