An industry friend of mine approached me to help him with a logo design followed by a website for a VC fund that he was about to launch. I took this job without hesitation since I have collaborated with him before in other capacities and knew he would be an efficient client. He was also well prepared and knows exactly what he wanted, which helps things tremendously. These are the types of clients that I hope for each and every case I take on! I started by providing him with about a dozen concepts and after a few rounds of reviews and brainstorming, we settled on a logo with the numbers trailing off as the outline of a circular emblem. I also provided him with a business card design along with his new brand.